The word "natural" gets thrown around a lot in skincare — and for good reason. As more people choose gentle, chemical-free options for their families, the demand for natural products has grown. But here’s the truth: just because a product says natural doesn’t always mean it’s safe, effective, or suitable for you and your baby.
At Natures Touch, we’re passionate about helping mums make informed decisions — especially when it comes to what goes on their skin and their baby’s. So let’s unpack what sets truly good natural skincare apart from the rest.
1. Ingredient transparency matters
Some brands list “natural extracts” or “botanical blends” without detailing exactly what those are. Others may include only a tiny amount of natural ingredients alongside synthetics or preservatives. Always read the label and look for full ingredient transparency — not just marketing buzzwords.
2. Not all natural ingredients are gentle
Yes, even natural ingredients can cause irritation or allergic reactions — especially for sensitive baby skin or postpartum bodies. Essential oils, for example, must be used in the correct dilution. That’s why our formulations are carefully balanced with safety, skin type, and stage of motherhood in mind.
3. Quality over quantity
Natural doesn’t always mean nurturing. High-quality, therapeutic-grade ingredients are more effective than mass-produced, low-grade alternatives. We choose raw, organic, and unrefined ingredients wherever possible to keep the goodness intact.
4. No hidden nasties
Some products marketed as “natural” still contain preservatives, parabens, or synthetic fragrances — just in lower quantities. We believe in honest, clean skincare. Every Natures Touch product is free from artificial fragrance, parabens, phthalates, and petrochemicals — always.
5. Purpose-built for mums and babies
Your skincare needs change through pregnancy, birth, and postpartum recovery. So why settle for a one-size-fits-all product? Our range is created specifically for the journey into parenthood — with formulations that care, support, and protect each step of the way.
The bottom line? Don’t be fooled by a “natural” label alone. Look deeper, ask questions, and choose products that are honest, well-crafted, and made with you and your baby in mind.
💚 At Natures Touch, natural means more than a label. It means safe, nurturing, and trustworthy care — just like nature intended.